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Ronald McDonald
Brand:
Paul Janowski
Year:
2015
Theme:
Celebrities
Biography:
Ronald McDonald is a fictional clown character used as the primary mascot of the McDonald's fast-food restaurant chain. He is a ubiquitous figure in McDonald's advertising and branding.
Introduced in 1963, Ronald McDonald's image has evolved over time, but he consistently appears as a clown with red hair, a painted smile, and red shoes. His attire typically features a yellow jumpsuit with red and white striped socks and gloves.
Several actors and performers have portrayed Ronald McDonald over the years, contributing to the character's enduring presence in popular culture. Willard Scott originated the role in local Washington, D.C. advertising.
While a marketing success, Ronald McDonald has faced criticism, particularly regarding the promotion of fast food to children. Despite this, he remains one of the most recognizable advertising icons worldwide.
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